About Soccer United Marketing (SUM)


Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).


Soccer United Marketing annually produces and promotes many of the largest sports events in the United States. SUM managed the highly successful FC Barcelona USA Tour 2006, the marketing and promotion of the CONCACAF Gold Cup™, the region's premier soccer tournament for national teams, and the Real Madrid American Tour in July 2005. In addition, SUM recently created SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs that debuted in 2007. These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com